Emma Waterfall

Founder & Managing Director


Emma founded Cascade in 2011; 11 years’ experience advising property clients on public affairs and consultation. Prior to Cascade, Emma was the youngest Director at Bell Pottinger Public Affairs joining at 27, where she established a local government & planning team.

Career highlight:

Gaining planning permission for the redevelopment of Battersea Power Station, one of London’s largest masterplans to regenerate the iconic Power Station and notoriously complex 40 acre brownfield site.

Clients past & present:

Affinity Sutton | Battersea Power Station Development Company | British Land | Capital & Counties | CIT Group | Delancey | English Heritage | Greenland | Imperial College | London Square | National Grid Property | Redrow | Royal College of Art | Sainsbury’s | Taylor Wimpey | Transport for London


Marathon and ultra-marathon running, cycling, climbing mountains despite the altitude sickness, horse racing, travelling and of course, politics.

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