Case studies

Battersea Power Station

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Luton Street

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Royal Star & Garter

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Parsons Green Depot

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Lambeth Palace Library

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Sainsbury's

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New Bondway

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Ashford Campus

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RAM Brewery

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Springfield University Hospital

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Rosslyn Park FC

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Richborough Energy Park

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Richborough Energy Park

Client

BFL Management Ltd

Brief

Strategic communications including political liaison, media engagement and community consultation for this major green energy project in Kent.

Our role

The number of political stakeholders for this project is significant, over 100 in total; including Kent County Council, two district councils, two parliamentary constituencies, a town and four parish councils. The site is high profile, attracting media attention and much debate about its future. Building on our historic involvement, we launched a new website to coincide with an initial round of online public consultation to understand people's knowledge of the site.

The results informed a programme of public exhibitions. We have managed considerable local and national media interest and our throughout challenge has been to explain complicated new technologies in ways that reassure people that their environment will be protected.


Sainsburys Property Communications, Greater London

Client

Sainsbury’s Supermarkets Ltd

Brief

To provide strategic communications advice to the Sainsbury’s property team on all new supermarkets, store extensions and depots within the M25.

Our role

Cascade was appointed following a competitive tender process to provide full agency support to the Sainsbury’s Property Team. Working on schemes in 13 different London Borough, Cascade was responsible for leading on all aspects of community consultation and political engagement in order to deliver planning consent for a number of major new stores.


Star and Garter, LB Richmond

Client

London Square

Brief

Cascade were appointed to manage public consultation with the local community and stakeholders in relation to the redevelopment of The Royal Star and Garter building.

Our role

Following the sale of The Royal Star and Garter Home to London Square, Cascade was appointed to manage public consultation on proposals to convert the building to residential use. Cascade undertook a detailed public consultation programme including newsletters informing residents of the proposals and asking for initial feedback and a two day public exhibition, attended by over 100 local residents.

A dedicated project website was set up to provide information on the development. A series of meeting with local stakeholders were organised by including the Richmond Society, the local ward councillors and the Zac Goldsmith MP.

Following approval by the LB Richmond-upon-Thames, Cascade was retained to manage construction communications for the site, providing regular community updates and organising site visits for local groups and politicians.


Rosslyn Park FC, LB Wandsworth

Client

Rosslyn Park FC

Brief

Stakeholder and Community engagement on proposals for three outdoor digital advertising hoardings on the Upper Richmond Road.

Our role

Worked with Rosslyn Park FC, one of London’s best known Rugby Clubs, on consultation with local political and community stakeholders on proposals for three digital advertising boards at the clubs ground on the Upper Richmond Road in LB Wandsworth. Distributed a four page Newsletter to club members and local residents explaining the clubs financial situation and the extra revenue that the digital advertising boards would generate. Organised meetings with local councillor and MP to promote the club and the importance of generating new income for Rosslyn Park. Planning permission was granted in 2014.


Lambeth Palace Library, LB Lambeth

Client

Church Commissioners for England

Brief

With very few local residents as immediate site neighbours to the Palace grounds and a number of influential stakeholders, Cascade’s main challenge was to produce a communications plan that ensured that the numerous and highly influential stakeholders were briefed in a manner that respected their status.

Cascade organised carefully ordered and timed private briefing sessions with relevant political, statutory, heritage, and community groups. All identified stakeholders were invited to a ‘local leaders’ briefing at the Great Hall in Lambeth Palace, where they were given a full presentation ahead of the general 3-day public exhibition held in September 2016. An event for local and specialist press was also held in September, media coverage included the specialist architecture, design and church press, with articles in Building Design, Architects Journal and Dezeen, among others.

Cascade’s strategy promoted the development with newsletters, a dedicated project website, adverts in the local press and a display stand outside of the venue, which coincided with the Palace’s separate exhibition for Lambeth Heritage Month.

Lambeth Palace Library received planning approval on April 18 2017.


New Bondway, LB Lambeth

Client

McLaren/Citygrove

Brief

Public consultation management, stakeholder and community engagement for the redevelopment of a warehouse building, currently occupied by a self-storage business, located on the corner of Parry Street and Bondway in Vauxhall.

Our role

Cascade’s role was to manage consultation with stakeholders and the local community in relation to the proposed development, as part of the wider Nine Elms on the Southbank regeneration masterplan.

Two public exhibitions were held, one before the submission of the planning application and one after to preview McLaren and Citygrove’s proposals for a slender 50 storey North Tower facing Vauxhall Cross, a 23 storey South Building and office accommodation.


Ashford Campus, Surrey

Client

Brooklands College

Brief

Managing local stakeholder relations during the planning application for a new college facility along with the sale of the exiting Ashford campus.

Our role

Following numerous attempts to develop the Ashford campus Cascade Communications were employed to manage the stakeholder engagement for a new Brooklands College facility on land in Ashford owned by the Howard Partnership Trust and currently by Thomas Knyvett College. Cascade worked with both Brooklands College and The Howard Partnership Trust to engage with stakeholders and highlight the importance of the proposals – without the new facility there was a risk that Brooklands Ashford Campus would close.

Following meeting with politicians and officers, a roving exhibition, a media strategy and conversations with local groups, the plans for the new facility were unanimously approved at committee in April 2015 – one month before the local elections.

Cascade continued to manage political, press and community engagement during the sale of their Ashford Campus, working to protect the Brooklands College brand during a three month campaign by Spelthorne Gymnastics to remain as tenants on site for a further year- this was not in Brooklands College’s gift due to the sales agreement.


RAM Brewery, LB Wandsworth

Client

Minerva Ltd/Delancey

Brief

Promote the historic Ram Brewery as a major regeneration project having previously advised Minerva for four years, achieving local authority and GLA support for consent in December 2008 but refused by government in 2010.

Our role

Review existing successful messages and decide how to preserve the best aspects of the old scheme whilst creating a new narrative. Minerva was praised by the council for the previous public consultation. It would have been simple to repeat this; but it would have been deficient not to acknowledge the political and demographic change that has since occurred.

To support the new planning application, we have: Presented to Wandsworth councillors, Putney and Battersea MPs and local groups | Established a new website with online questionnaire | Hosted two public exhibitions reaching more residents than before | Produced a film highlighting the site’s heritage.


Luton Street, Westminster City Council

Client

Linkcity

Brief

To manage a public consultation and stakeholder engagement for the regeneration of the Luton Street site in Westminster.

Our role

The site lies within the Church Street ward of Westminster City Council and is recognised as a key site within the Church Street Masterplan. Concept proposals were prepared following several years of consultation facilitated by local charity Vital Regeneration, the resident-led Luton Street Working Group and the Council.

Appointed at bid stage in 2014, Cascade supported the project team in successfully pitching to local residents. This in-turn led to Linkcity being appointed as the Council’s preferred development partner.

Over three years Cascade coordinated a detailed programme of engagement which was commended by the local ward member as an “impressive amount of dialogue” with the community.

As a result of regular engagement with members of the Luton Street Working Group and the wider Future Steering Group, Cascade fostered positive working relationships with key members and facilitated dialogue between key stakeholders and the development team. With two-stages of public exhibitions in spring 2015 and summer 2017, the overall public consultation included 18 monthly meetings with the Luton Street Working Group, site-walkabouts with stakeholders, and extensive dialogue with a local school, Gateway Academy, on construction management.

Following the submission of the planning application in September 2017, Cascade worked closely with local residents and ward councillors, providing updates and identifying supporters. The application was unanimously approved by WCC’s Planning Applications Sub-Committee in February 2018.


Parsons Green Depot, LB Hammersmith & Fulham

Client

Transport for London

Brief

Tenant engagement and public consultation on proposals to redevelop the Parsons Green London Underground Depot as part of TfL’s strategic review of assets.

Our role

: As part of their strategic review of property assets, Transport for London are promoting the redevelopment of a major depot site in Parsons Green to deliver housing, retail and commercial space and in doing so generate revenue to be reinvested in London’s transport network.

Cascade were appointed following a competitive tender to advise the development team and to deliver all aspects of a public consultation programme in order to achieve planning consent for an outline application for the site. The site is currently home to a number of established commercial occupiers.


Battersea Power Station, LB Wandsworth

Client

Battersea Power Station Development Company

Brief

To advise on community engagement, construction communications and local strategic political issues for the next stage of Battersea Power Station’s redevelopment.

Our role

Having worked with the previous owners which resulted in planning consent for their masterplan in November 2010 just before Cascade was set up, we now advise on community and stakeholder engagement for the detailed design of each of the phases, manage the Battersea Power Station Community Forum and have set up communications now that construction is underway including a Building Battersea Neighbourhood Group, text alerts, twitter feed and regular mail-outs to immediate neighbours.

Given the complexities of the redevelopment which include restoration of the Power Station and extending the Northern Line from Kennington to a new station at Battersea, we maintain the profile of the proposals with decision makers, neighbouring landowners and the community.


Springfield University Hospital, LB Wandsworth

Brief

South West London and St George's Mental Health NHS Trust first appointed Cascade in 2015 to manage the stakeholder and community consultation in relation to the proposals for the new 32-acre Springfield Park - part of the wider masterplan regeneration of Springfield University Hospital.

Our role

Cascade devised and managed a detailed programme of engagement and consultation which also aimed to enhance the Trust’s reputation with local political and community stakeholders. The Park Strategy consultation attracted prominent and informed voices from community organisations, sports clubs, schools and amenity groups who sought to stake their interest in the proposed uses and the long-term management of the new park. Cascade’s strategy pre-empted this and utilised multiple community-led events, including workshops, exhibitions and a wide reaching consultation to dilute single issue groups in favour of broader community input.

Working alongside the Trust’s Estate Modernisation team, we guided the approach to local councillors and community groups as part of the consultation, ensuring an even-handed strategy on a site which spanned multiple wards and opposing political parties. The consultation included over 80 hours of direct engagement involving stakeholders, local groups, service users and residents. Over 1,900 representations were submitted during the course of the three month consultation period.

Our extensive and detailed consultation was successful in re-engaging the community and stakeholders with the Springfield Hospital regeneration process. The Park Strategy was approved by the London Borough of Wandsworth in December 2015.

As well as supporting the consultation for the Park Strategy, our appointment also served as a springboard to introducing regular community updates through the quarterly Springfield Messenger newsletters – an initiative directly praised by councillors.

Cascade has subsequently been appointed as the Trust’s Communications Advisor for the Estate Modernisation Programme, providing strategic political advice and guidance on community engagement, including the creation of the Springfield Community Forum for local stakeholders and residents.