Case studies

Richborough Energy Park

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Sainsbury's

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Royal Star & Garter

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Rosslyn Park FC

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The London Mosque

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New Bondway

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Ashford Campus

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RAM Brewery

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6 Castle Lane

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Parsons Green Depot

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Battersea Power Station

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Red & Yellow

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Richborough Energy Park

Client

BFL Management Ltd

Brief

Strategic communications including political liaison, media engagement and community consultation for this major green energy project in Kent.

Our role

The number of political stakeholders for this project is significant, over 100 in total; including Kent County Council, two District Councils, two parliamentary constituencies, a Town and 4 Parish councils. The site is high profile, attracting media attention and much debate about its future. Building on our pre-Cascade involvement, we launched a new website to coincide with an initial round of online public consultation to understand people's knowledge of the site.

The results informed a programme of public exhibitions. We have managed considerable local and national media interest and our throughout challenge has been to explain complicated new technologies in ways that reassure people that their environment will be protected.


Sainsburys Property Communications, Greater London

Client

Sainsbury’s Supermarkets Ltd

Brief

To provide strategic communications advice to the Sainsbury’s property team on all new supermarkets, store extensions and depots within the M25.

Our role

Cascade was appointed following a competitive tender process to provide full agency support to the Sainsbury’s Property Team. Working on schemes in 13 different London Borough, Cascade was responsible for leading on all aspects of community consultation and political engagement in order to deliver planning consent for a number of major new stores.


Star and Garter, LB Richmond

Client

London Square

Brief

Cascade were appointed to manage public consultation with the local community and stakeholders in relation to the redevelopment of The Royal star & Garter building

Our role

Following the sale of The Royal Star and Garter Home to London Square Cascade were appointed to manage public consultation on proposals to convert the building for residential use. A newsletter informing residents of the proposals and asking for initial feedback was sent out prior to a two day public exhibition, attended by over 100 local residents, in September 2013.

A dedicated project website www.starangarterrichmond.co.uk was also set up to provide information on the development. As well as consulting the local community Cascade set up meetings with the Richmond Society, the local ward councillors and the constituency MP Zac Goldsmith.


Rosslyn Park FC, LB Wandsworth

Client

Rosslyn Park FC

Borough

Wandsworth

Brief

Stakeholder and Community engagement on proposals for three outdoor digital advertising hoardings on the Upper Richmond Road.

Our role

Worked with Rosslyn Park FC, one of London’s best known Rugby Clubs, on consultation with local political and community stakeholders on proposals for three digital advertising boards at the clubs ground on the Upper Richmond Road in LB Wandsworth. Distributed a 4 page Newsletter to club members and local residents explaining the clubs financial situation and the extra revenue that the digital advertising boards would generate. Organised meetings with local councillor and MP to promote the club and the importance of generating new income for Rosslyn Park. Planning permission was granted in 2014.


The London Mosque, Southfields

Client

Ahmadiyya Muslim Association

Brief

Brought in on the advice of the Local Authority to engage with local residents following objections to the latest planning application to redevelop the site.

Our role

There was a long history of mistrust between the Ahmadiyya Muslim Association and local residents, with several previous applications being rejected. Councillors were nervous of the implications of refusing or giving permission for the site given the large number of voters on each site.

We ran a program of engagement with local residents, including a series of meetings between the Mosque, residents and Council, trying to build trust and reach an understanding which would allow the Council to give permission. A compromise was reached, giving our clients what they wanted while giving the Council sufficient grounds to give permission while having political cover. Permission was granted in April 2012.


New Bondway, LB Lambeth

Client

McLaren/Citygrove

Brief

Public consultation management, stakeholder and community engagement for the redevelopment of a warehouse building, currently occupied by a self-storage business, located on the corner of Parry Street and Bondway in Vauxhall.

Our role

Cascade’s role was to manage consultation with stakeholders and the local community in relation to the proposed development, as part of the wider Nine Elms on the Southbank regeneration masterplan.

Two public exhibitions were held, one before the submission of the planning application and one after to preview McLaren and Citygrove’s proposals for a slender 50 storey North Tower facing Vauxhall Cross, a 23 storey South Building and office accommodation.


Ashford Campus, Surrey

Client

Brooklands College

Brief

Managing local stakeholder relations during the planning application for a new college facility along with the sale of the exiting Ashford campus.

Our role

Following numerous attempts to develop the Ashford campus Cascade Communications were employed to manage the stakeholder engagement for a new Brooklands College facility on land in Ashford owned by the Howard Partnership Trust and currently by Thomas Knyvett College. Cascade worked with both Brooklands College and The Howard Partnership Trust to engage with stakeholders and highlight the importance of the proposals – without the new facility there was a risk that Brooklands Ashford Campus would close.

Following meeting with politicians and officers, a roving exhibition, a media strategy and conversations with local groups, the plans for the new facility were unanimously approved at committee in April 2015 – one month before the local elections. Cascade continued to manage political, press and community engagement during the sale of their Ashford Campus, working to protect the Brooklands College brand during a three month campaign by Spelthorne Gymnastics to remain as tenants on site for a further year- this was not in Brooklands College’s gift due to the sales agreement.


RAM Brewery, LB Wandsworth

Client

Minerva Ltd/Delancey

Brief

Promote the historic Ram Brewery as a major regeneration project having previously advised Minerva for 4 years, achieving local authority and GLA support for consent in December 2008 but refused by government in 2010.

Our role

Review existing successful messages and decide how to preserve the best aspects of the old scheme whilst creating a new narrative. Minerva was praised by the council for the previous public consultation. It would have been simple to repeat this; but it would have been deficient not to acknowledge the political and demographic change that has since occurred.

To support the new planning application, we have: Presented to Wandsworth councillors, Putney and Battersea MPs and local groups | Established a new website with online questionnaire | Hosted 2 public exhibitions reaching more residents than before | Produced a film highlighting the site’s heritage.


6 Castle Lane, Westminster CC

Client

Land Securities

Brief

To manage a public consultation and stakeholder engagement for the redevelopment of the former Westminster Kingsway College on Castle Lane.

Our role

The proposal was to redevelop the 6 Castle Lane site and create quality residential accommodation comprising 29 flats and 3 town houses. Cascade conducted meetings with local councillors, businesses and residents groups including the Westminster Society and Victoria Interchange group.

Extensive consultation was carried out with neighbours to the site and local residents to sensitively address concerns over the development Working with the developers a website and dedicated email address were set up for residents to view the proposals. A two day Public Exhibition was organised to show the detailed proposals to residents and local people.


Parsons Green Depot, LB Hammersmith & Fulham

Client

Transport for London

Brief

Tenant engagement and public consultation on proposals to redevelop the Parsons Green London Underground Depot as part of TfL’s strategic review of assets.

Our role

: As part of their strategic review of property assets, Transport for London are promoting the redevelopment of a major depot site in Parsons Green to deliver housing, retail and commercial space and in doing so generate revenue to be reinvested in London’s transport network.

Cascade were appointed following a competitive tender to advise the development team and to deliver all aspects of a public consultation programme in order to achieve planning consent for an outline application for the site. The site is currently home to a number of established commercial occupiers.


Battersea Power Station, LB Wandsworth

Client

Battersea Power Station Development Company

Brief

To advise on community engagement, construction communications and local strategic political issues for the next stage of Battersea Power Station’s redevelopment.

Our role

Having worked with the previous owners which resulted in planning consent for their masterplan in November 2010 just before Cascade was set up, we now advise on community and stakeholder engagement for the detailed design of each of the phases, manage the Battersea Power Station Community Forum and have set up communications now that construction is underway including a Building Battersea Neighbourhood Group, text alerts, twitter feed and regular mailouts to immediate neighbours.

Given the complexities of the redevelopment which include restoration of the Power Station and extending the Northern Line from Kennington to a new station at Battersea, we maintain the profile of the proposals with decision makers, neighbouring landowners and the community.


Red & Yellow

Brief

Strategic communications advice and stakeholder engagement.

Our role

Red and Yellow intend to become the first truly integrated elderly and dementia care provider by creating a purpose-built community that offers medical, nursing and personal care, and accommodation on a single site.

Our starting point has been to develop messaging for political audiences, build relationships with key stakeholders and provide strategic advice on political planning risk for new sites.

Cascade delivered Red & Yellow's first consented scheme, approved unanimously in September 2015, for 97 extra care apartments and will oversee communications during construction. Cascade is promoting Red & Yellow's profile through public affairs and a detailed stakeholder engagement strategy.

Other healthcare clients: South West London & St George's Mental NHS Trust, Chase Farm Hospital.