To support Northfleet Harbourside Development Company, in partnership with Ebbsfleet United Football Club, on the development proposals for Northfleet Harbourside, a new waterfront neighbourhood with a new stadium at its heart.

Our role

Cascade leads the Communications and Strategy across the masterplan advising the team on political, community and stakeholder engagement.

Given the location and size of the development proposals, the multiple local government stakeholders across Gravesham, Dartford and Kent County Councils adds a layer of complexity with politicians and boroughs having differing interests.

Cascade’s primary role is managing the messaging and narrative around the benefits for the existing community – particularly highlighting the need for long-term sustainability of the football club.


Our work on the project to date has ensured that stakeholders, councillors and club supporters in particular understand the masterplan benefits, not just for the football club and Gravesham, but for the wider Dartford and Kent area.

Engagement has included:

  • Briefings with Gravesham, Dartford and Kent County Councillors.
  • Briefings and engagement with local MPs Gareth Johnson and Adam Holloway.
  • A series of public consultation events and workshops.

Cascade support has included advising on:

  • Political and stakeholder engagement
  • EUFC Supporters
  • CPO strategy and approach
  • Public consultation
  • Media engagement – integrating into NHDC and Ebbsfleet United Football Club internal and external communications teams.